Vårdförbundet - how is the site performing?
Vårdförbundet - how is the site performing?
Vårdförbundet - how is the site performing?
overview
Evaluation of the website for the trade union and professional organisation Vårdförbundet (the Swedish Association of Health Professionals).
The purpose with this project was to get knowledge about how the website was performing, what the needs where, what did not work and how to improve.
role
UX designer
client
Vårdförbundet
agency
Isobar
Analyze
Analyze
Analyze
Breakdown & Defining Hypothesis
The first step in the process was to make an own analysis of the website, compare it with competitors and create a number of hypothesis about the user experience. With this material and Vårdförbundets requirements I created a test script.
The first action in the process was to make an own analysis of the website, compare it with competitors and create a number of hypothesis about the user experience. With this material and Vårdförbundets requirements a test script was created.
step one
Analyze the site
Analyze the site
step two
Write a test script divided in three areas
Interview Questions
Short general questions that defined the test particpants, like age, years of experience, relationship with Vårdförbundet etc.
Scenarios
Scenarios
Based on what we and Vårdförbundet wanted to explore, I defined scenarios. Tasks for the test participant to complete during the session.
Look & Feel
We wanted to know the general impression of the site so we conducted open discussion about the site with support from some key values.
Test Sessions
Test Sessions
Test Sessions
Questions & Scenarios
The test sessions took place at Isobar's office in Stockholm, each session was one hour. First the test participants got to answer the interview questions, then go through the scenarios and at the end choose some key values to support their feelings about the site.
Seven Test Participant
The test participants was recruited by a test recruitment company. We gave them seven defined participants, with a mix of sex, age, profession and member vs not member of Vårdförbundet.
”I did not see it, I thought it was a search bar”
”I did not see it, I thought it was a search bar”
– Nurse, 59y
Some Findings
Report
Report
Report
Result & Improvements
A summary of result & improvements
All the material was summarized in a written report. Areas of improvement was also included. The result was overall positive and presented at Vårdförbundet's annual conference.
All the material was summarized in a written report. Areas of improvement was also included. The result was overall positive and presented at Vårdförbundet's annual conference.