Checkout & Payment experience at H&M.

Checkout & Payment experience at H&M.

Senior product designer, Freelance
2020-2022

Product designer, Freelance
2020-2022

Senior product designer, Freelance
2020-2022

Senior product designer, Freelance
2020-2022

“Buy now pay later” is an invoice solution with Klarna, online and in-store. H&M members can handle payments at their H&M account, both on the web and in the app. We wanted to increase the usage of “Buy now pay later” and lead customers to handle payments in the app.

I conducted qualitative interviews with customers to understand customers' payment behavior and needs, both at checkout and after a purchase has been made. The research gave us directions on what initiative to prioritize.

“Buy now pay later” is an invoice solution with Klarna, online and in-store. H&M members can handle payments at their H&M account, both on the web and in the app. We wanted to increase the usage of “Buy now pay later” and lead customers to handle payments in the app.

I conducted qualitative interviews with customers to understand customers' payment behavior and needs, both at checkout and after a purchase has been made. The research gave us directions on what initiative to prioritize.

“Buy now pay later” is an invoice solution with Klarna, online and in-store. H&M members can handle payments at their H&M account, both on the web and in the app. We wanted to increase the usage of “Buy now pay later” and lead customers to handle payments in the app.

I conducted qualitative interviews with customers to understand customers' payment behavior and needs, both at checkout and after a purchase has been made. The research gave us directions on what initiative to prioritize.

“Buy now pay later” is an invoice solution with Klarna, online and in-store. H&M members can handle payments at their H&M account, both on the web and in the app. We wanted to increase the usage of “Buy now pay later” and lead customers to handle payments in the app.

I conducted qualitative interviews with customers to understand customers' payment behavior and needs, both at checkout and after a purchase has been made. The research gave us directions on what initiative to prioritize.

“Buy now pay later” is an invoice solution with Klarna, online and in-store. H&M members can handle payments at their H&M account, both on the web and in the app. We wanted to increase the usage of “Buy now pay later” and lead customers to handle payments in the app.

I conducted qualitative interviews with customers to understand customers' payment behavior and needs, both at checkout and after a purchase has been made. The research gave us directions on what initiative to prioritize.

I facilitated workshops with the team to share findings, and brainstorm new ideas on what we could do to improve the product. With the new ideas, I started to sketch new user flows and wireframes. The sketches were validated with user tests. Designs were aligned with other teams and then sent off to the developers.

When launching the new features we did A/B tests to see if the result was as expected, we could easily make adjustments and test again if needed.

I facilitated workshops with the team to share findings, and brainstorm new ideas on what we could do to improve the product. With the new ideas, I started to sketch new user flows and wireframes. The sketches were validated with user tests. Designs were aligned with other teams and then sent off to the developers.

When launching the new features we did A/B tests to see if the result was as expected, we could easily make adjustments and test again if needed.

I facilitated workshops with the team to share findings, and brainstorm new ideas on what we could do to improve the product. With the new ideas, I started to sketch new user flows and wireframes. The sketches were validated with user tests. Designs were aligned with other teams and then sent off to the developers.

When launching the new features we did A/B tests to see if the result was as expected, we could easily make adjustments and test again if needed.

I facilitated workshops with the team to share findings, and brainstorm new ideas on what we could do to improve the product. With the new ideas, I started to sketch new user flows and wireframes. The sketches were validated with user tests. Designs were aligned with other teams and then sent off to the developers.

When launching the new features we did A/B tests to see if the result was as expected, we could easily make adjustments and test again if needed.

I facilitated workshops with the team to share findings, and brainstorm new ideas on what we could do to improve the product. With the new ideas, I started to sketch new user flows and wireframes. The sketches were validated with user tests. Designs were aligned with other teams and then sent off to the developers.

When launching the new features we did A/B tests to see if the result was as expected, we could easily make adjustments and test again if needed.

Payment section in the checkout H&M app

Payment section in the checkout H&M app

Payment section in the checkout H&M app

hm-project-header

Handle payments in the H&M app

Handle payments in the H&M app

Handle payments in the H&M app

hm-01

Member sign up, Store activation & Post purchase touchpoint

Member sign up, Store activation & Post purchase touchpoint

Member sign up, Store activation & Post purchase touchpoint

hm-02
kundintervju

Want to know more?

Want to know more?

Want to know more?

Want to know more?

If you are interested in knowing more about the project, please send me an email at mail@majabergendahl.com.

If you are interested in knowing more about my projects at H&M, please send me an email and I can tell you. mail@majabergendahl@.com

If you are interested in knowing more about the project, please send me an email at mail@majabergendahl.com

If you are interested in knowing more about this project, please send me an email at mail@majabergendahl.com