Vårdförbundet - how is the site performing?

Vårdförbundet - how is the site performing?

Vårdförbundet - how is the site performing?

Browser Window Vardforbundet

overview

Evaluation of the website for the trade union and professional organisation Vårdförbundet (the Swedish Association of Health Professionals).

The purpose with this project was to get knowledge about how the website was performing, what the needs where, what did not work and how to improve.

role

UX designer

client

Vårdförbundet

agency

Isobar

iPhone Vardforbundet x2

Analyze

Analyze

Analyze

UX Design User Test Analyze Image

Breakdown & Defining Hypothesis

The first step in the process was to make an own analysis of the website, compare it with competitors and create a number of hypothesis about the user experience. With this material and Vårdförbundets requirements I created a test script.

The first action in the process was to make an own analysis of the website, compare it with competitors and create a number of hypothesis about the user experience. With this material and Vårdförbundets requirements a test script was created.

step one

Analyze the site

Analyze the site

Vardforbundet-Layout-2

step two

Write a test script divided in three areas

Vårdförbundet-Layout-Icon-Interview

Interview Questions

Short general questions that defined the test particpants, like age, years of experience, relationship with Vårdförbundet etc.

Vårdförbundet-Layout-Icon-Scenarios

Scenarios

Scenarios

Based on what we and Vårdförbundet wanted to explore, I defined scenarios. Tasks for the test participant to complete during the session.

Vårdförbundet-Layout-Icon-LookFeel

Look & Feel

We wanted to know the general impression of the site so we conducted open discussion about the site with support from some key values.

Test Sessions

Test Sessions

Test Sessions

Questions & Scenarios

The test sessions took place at Isobar's office in Stockholm, each session was one hour. First the test participants got to answer the interview questions, then go through the scenarios and at the end choose some key values to support their feelings about the site.

Seven Test Participant

The-Fortress-Layout-3

The test participants was recruited by a test recruitment company. We gave them seven defined participants, with a mix of sex, age, profession and member vs not member of Vårdförbundet.

”I did not see it, I thought it was a search bar”

”I did not see it, I thought it was a search bar”

– Nurse, 59y

Some Findings

The-Fortress-Layout-4
Vardforbundet-Layout-5

Report

Report

Report

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Result & Improvements

A summary of result & improvements

All the material was summarized in a written report. Areas of improvement was also included. The result was overall positive and presented at Vårdförbundet's annual conference.

All the material was summarized in a written report. Areas of improvement was also included. The result was overall positive and presented at Vårdförbundet's annual conference.